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| Speculation for lack luster box office opening? | |
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| Topic Started: 17 Jun 2014, 16:04 (14359 Views) | |
| KentuckyWildcat | 17 Jun 2014, 16:04 Post #31 |
Raw Vikingness
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You sort of have to blame Dean and DreamWorks for any controversy surrounding that. It's just one line that isn't central to the plot, but they made quite a big deal about it in some of the press releases and interviews leading up to the release. Otherwise, I'd doubt many people would have noticed if anyone did at all. As for my own theory as to why the returns weren't as big as expected, I really think the marketing might have whiffed a bit. There was talk about the movie being darker and scarier which may have chased off families with young children. At the same time however, most of the advertisements I noticed seemed to really emphasize the more lighthearted elements in such a way that I couldn't really see it drawing in too many moviegoers who were looking for a more serious fantasy epic. In short, I'm thinking the somewhat bi-polar marketing may have done a poor job at appealing to anyone who wasn't a pretty big fan of the first movie. That being said, a $50 million domestic opening is no flop by any stretch. I think the long-term numbers will be fine even if no records are likely to be broken. |
| Come death. Come suffering. I will not live in fear. In this fleeting life where time escapes us, the path of least resistance is a slow quiet death. I'd rather burn out than fade away. | |
| Eret | 17 Jun 2014, 16:07 Post #32 |
....Son of Eret
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Opening weekends are only determined by the domestic market |
| Sabrina | 17 Jun 2014, 22:11 Post #33 |
Terrible Terror
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THIS. From day 4 to 13 it had too many advanced screening. There was people that watched them more than 3 times. And there's some that watched it once and simply said "Can't wait for the DVD". Also, I don't like how people were going back and forth to see the movie. In Australia, DreamWork give TWO weeks of previews, but thankfully, they are charging for it. As a result, the film already has earned $5 million in Australia, and the movie is only out officially on 19th. 
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 "Pain... love it."
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| puxlit | 17 Jun 2014, 22:31 Post #34 |
Better in Silhouette Form
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Well... two weekends, or eight days. Are you suggesting that most of the American advanced screening sessions were free? |
| Sabrina | 17 Jun 2014, 23:07 Post #35 |
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Terrible Terror
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- The 'gay' thing. I know it's stupid people caring about it, but THEY CARE. There's a reason why Disney is watched by EVERYONE. They stay alway from this. DW expel Christian families is NEVER a good idea. yeah. It's a dark movie, but it is still for kids. They will make a BIG DEAL about it. And they certainly will start spreading it. Saying that this film brings a bad influence for kids. It's like losing 1/3 of the audience. And I'm even scared of what might happen with the third film. - Too many advanced screenings. What DreamWorks wanted with it? At least make people pay if they want to watch it more than once. - Tattos. Too many tattoos. Even if a Christian is watching the movie and don't know about the gay thing... They're not going to re-watch it because of the tattoos in Eret's face. - Too 'dark'. DreamWorks wants to make a revolution. Nice. BUT. Looks like they expel the kids as well because it is too dark for them. I've seen a girl (I wanted to kill this girl) saying to a mother to not watch it with her son because it is too dark for him. |
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"Pain... love it."
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| Sabrina | 17 Jun 2014, 23:28 Post #36 |
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Terrible Terror
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Yeah, but still unnecessary. I don't know if most of them were "free". But some people did not pay for the ticket. And even took the opportunity to go watch more often.  |
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"Pain... love it."
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| Oneill5491 | 17 Jun 2014, 23:29 Post #37 |
Terrible Terror
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I think the advance screenings have little to do with it. Despicable Me 2 was giving out a crap ton of screening passes and still made a killing. On another theory, I wonder if the Valka spoiler revealed in the trailers had an impact. Did it deter people from going since they felt they were given too much info up front and did it forfeit the opportunity to surprise a lot of people enough to stir up more chatter about the film? |
| Berserk Shieldmaiden | 18 Jun 2014, 02:15 Post #38 |
Superior Warriorness
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| Asvald Veleif | 18 Jun 2014, 02:45 Post #39 |
Dragon Animator
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I'm betting that as time goes on, the box office will rise too, The movie only just recently came out |
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| mr.k.c.w. | 18 Jun 2014, 02:54 Post #40 |
Dragon fan in Hong Kong
[b](Above this title is a very dorky Hiccup.) [/b]
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That I might not agree with. Did you see the trend this summer? Movies tend to drop in box office numbers in the second week, and if HTTYD2 falls to the trend, it might not be able to earn more domestically in the US. |
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