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How to Train Your Dragon 2 turns ten! Come and share your memories on the thread.

Posting reply to Httyd 2 advertising
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Clickable Emoticons	Oneill5491 wrote: > I'm really perplexed as to what Fox failed to do marketing-wise that would > explain the lack of strong box office success. I can agree that the > general tone of the trailers were darker and more mature than average, but > not by much. It still had plenty of lighthearted material thrown in that > should have attracted the attention of kids and parents that were looking > for humorous gag material for their kids to enjoy. > > Overall, the marketing campaign seemed very strong so I think it would be > hard to blame poor box office performance on lack of ad saturation. > However, one thing that I did seem to notice was an absence of trailer > marketing to mainstream media channels. I didn't see many 30 second > trailer spots on national broadcast networks during primetime. I only saw > a couple spots during America's Got Talent. It seemed like everyone was > posting that they saw TV spots on Cartoon Network. Big deal. :ermm: > > Additionally, I didn't see any effort to get the trailers in the preroll > for any big mainstream movie titles. If DreamWorks/Fox was aiming to make > this an all-ages breakthrough animated flick, they should have pushed to > get the HTTYD 2 trailer added to the trailer packages for some of the big > live-action young adult and all-ages movies like Captain America, X-Men, > etc. I seem to remember viewing a lot more ads/trailers for movies like > The Smurfs 2, Despicable Me 2 and Rio 2 in front of mainstream movies and > broadcast television. > > Interested if anyone else has noticed this or if you have seen plenty of > mainstream ads despite my personal observations.
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athena2235 21 Jun 2014, 10:55

I think they had great Saturation, much more so than the first one. But their two-pronged approach may have ended up hurting them. I worry they will find in retrospect that their strategy hurt them.

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How to Train Your Dragon 2 turns ten! Come and share your memories on the thread.

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