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How to Train Your Dragon 2 turns ten! Come and share your memories on the thread.

Speculation for lack luster box office opening?
Topic Started: 20 Jun 2014, 17:52 (27592 Views)
Oneill5491 20 Jun 2014, 17:52 Post #51
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Terrible Terror

Zer0x
20 Jun 2014, 21:24
Don't forget to add ~$300,000,000 to the (not announced) production budget for advertisement.
Wait, what? Source please.
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Zer0x 20 Jun 2014, 18:01 Post #52
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[b]Banhammerdragon
[/b]

There is no source, the value is just a guess. But the costs for advertisement aren't in the production budget. And from the amount of stuff we have seen so far, this is a very optimistic guess.
I think I read soemwhere that the first Hobbit movie has cost around $500M including production and promotion budget.

Movies are more expensive than the most people think. :D
UNAMUSED

No, I'm serious....stop it..
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Sabrina 20 Jun 2014, 19:59 Post #53
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Terrible Terror

AndyMay
19 Jun 2014, 22:19
Sabrina
18 Jun 2014, 02:11
In Australia, DreamWork give TWO weeks of previews...
You think that's bad?! In the UK there are previews running from the 15th up until the 11th (being the new release date, which was pushed back for whatever reason)
:blink:
"Pain... love it."
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Sabrina 20 Jun 2014, 20:01 Post #54
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Terrible Terror

HTTYD2 needs to earn 500 million worldwide to satisfy DreamWorks.
"Pain... love it."
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puxlit 20 Jun 2014, 20:43 Post #55
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Better in Silhouette Form

Zer0x
20 Jun 2014, 21:24
[...] Don't forget to add ~$300,000,000 to the (not announced) production budget for advertisement.
Interesting estimate... that's just over twice their production budget...
Gregg Kilday, The Hollywood Reporter
12 Jun 2014, 14:00
Will 'How to Train Your Dragon 2' Help Get DreamWorks Animation 'Back on Track'?

[...] Insiders say the $145 million-budgeted sequel needs to gross in the $700 million worldwide range for DWA and distributor Fox to consider it a clear hit; hopes are high because the first Dragon grossed nearly $500 million in 2010 and Dragon 2 opens in a summer without much kids fare and no Disney/Pixar opponent. [...]

[Link to full article]
Production budget and DWA target emboldened for emphasis.
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Eret 20 Jun 2014, 21:02 Post #56
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....Son of Eret

They were too bipolar about how they advertised the movie, i.e. they tried too hard to appeal to two very different groups of audiences and ended up appealing to no one. All the talk of it being "dark" and the"empire strikes back" of animated films scared parents away, and the overabundance of posters and trailers focusing on the "low hanging fruit" aspects of the film like background comedic relief human characters rather than the awesome dragons and action/flight sequences turned off the older audiences. That coupled with the fact that its one of the first major US animated movies to really challenge preconceptions about what computer animated films should be in a society that is simply not ready to accept that animation is not a genre but a medium for storytelling. It was a perfect recipe for a bad opening, I'm only surprised that none of us saw it coming. Hindsight is 20/20.
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itistimetodisappear 21 Jun 2014, 08:23 Post #57
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I don't mind eels except as meals and the way they feels

And also about the 'dark' thing, It may have actually helped. Teenagers an older people will want to watch it just to see how dark it actually is. If everyone is saying, 'oh it's too dark, you shouldn't go watch it, it's too deep,' Its gonna make people wanna watch it. reverse psychology..
In the darkness before the dawn,
In the swirling of the storm,
When I'm rolling with the punches,
And hope is gone,
Leave a light,
A light on.
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athena2235 21 Jun 2014, 10:42 Post #58
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Gronckle

itistimetodisappear
21 Jun 2014, 12:23
And also about the 'dark' thing, It may have actually helped. Teenagers an older people will want to watch it just to see how dark it actually is. If everyone is saying, 'oh it's too dark, you shouldn't go watch it, it's too deep,' Its gonna make people wanna watch it. reverse psychology..
Yeah, I believe that was on purpose, and they were hoping to bring in an older crowd, and that approach is more likely to work on teenagers and young adults.

But "Dark" seems to be turning off moms with Kids below 8-10. These are the kids pretty much every animated movie banks on getting, and who a lot of the TV advertising was aimed at. Hence, the bipolar advertising Eret was referring too. In trying to bring in the older crowd, they may have turned off their built in younger fan base.
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Dan_Oceans 21 Jun 2014, 10:46 Post #59
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What do I put here again?

athena2235
21 Jun 2014, 14:42
itistimetodisappear
21 Jun 2014, 12:23
And also about the 'dark' thing, It may have actually helped. Teenagers an older people will want to watch it just to see how dark it actually is. If everyone is saying, 'oh it's too dark, you shouldn't go watch it, it's too deep,' Its gonna make people wanna watch it. reverse psychology..
Yeah, I believe that was on purpose, and they were hoping to bring in an older crowd, and that approach is more likely to work on teenagers and young adults.

But "Dark" seems to be turning off moms with Kids below 8-10. These are the kids pretty much every animated movie banks on getting, and who a lot of the TV advertising was aimed at. Hence, the bipolar advertising Eret was referring too. In trying to bring in the older crowd, they may have turned off their built in younger fan base.
Well, couldn't they just make two sets of ads for different channels and sections of the internet? One for the kids for Nickalodian [< I can't remember the channel name anymore] and Cartoon Network and one set of ads for TLC and CBS or something, granted they didn't use many channels from what I here.
"can you hear the birds sing? saying go the f*** to sleep (to the sound of les mis)"
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athena2235 21 Jun 2014, 11:16 Post #60
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Gronckle

MC_Oceans
21 Jun 2014, 14:46
athena2235
21 Jun 2014, 14:42
itistimetodisappear
21 Jun 2014, 12:23
And also about the 'dark' thing, It may have actually helped. Teenagers an older people will want to watch it just to see how dark it actually is. If everyone is saying, 'oh it's too dark, you shouldn't go watch it, it's too deep,' Its gonna make people wanna watch it. reverse psychology..
Yeah, I believe that was on purpose, and they were hoping to bring in an older crowd, and that approach is more likely to work on teenagers and young adults.

But "Dark" seems to be turning off moms with Kids below 8-10. These are the kids pretty much every animated movie banks on getting, and who a lot of the TV advertising was aimed at. Hence, the bipolar advertising Eret was referring too. In trying to bring in the older crowd, they may have turned off their built in younger fan base.
Well, couldn't they just make two sets of ads for different channels and sections of the internet? One for the kids for Nickalodian [< I can't remember the channel name anymore] and Cartoon Network and one set of ads for TLC and CBS or something, granted they didn't use many channels from what I here.
They kind of did, keeping the TV stuff more light and the internet tended to be more accepting of the dark. But what really did them in, in my opinion, was pretty much every interview with the actors/directors taking about how Dark/Empire Strikes Back it was. Reviews and blogs picked up on this, and wrote about it. Can't tell you how many reviews said something along the lines of "may be too much for younger viewers". The news got out via the mommy blogs, and it seems to be making mom's gun shy. A story on Yahoo was even calling it Traumatic.

Like I said in an earlier post, it is not good when the first thing other mom's ask me when they found out we saw it is "wasn't it dark/scary?"
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