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Speculation for lack luster box office opening?
Topic Started: 21 Jun 2014, 15:47 (27537 Views)
CatsMeow
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Gronckle

It's mainly because of the whole entire dark theme to this movie and parents not wanting to bring their children. But lots of children went when I went to the theater twice and they didn't mind, they loved it so much, actually. I also think it's because of parents finding out that Craig Ferguson played a Gay character in the movie and they thought it was horrible to do. Which, I didn't even mind. xP

But because of 22 Jump Street [which I thought was terrible, in my opinion. I wasn't entertained. I was bored.] and lots of men going to see it for the comedy and crap. xP And because people seeing Fault in Our Stars.
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Rocky Rose
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Deadly Nadder

I think it fell to the 2nd week trend of summer movies in the US :/ :( not that that's the Whole equation :/

I actually wrote a non-spoilery quick review on my FB and made it a public post just to.. see if it will do anything... no guarantee but... it's worth a shot..
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Pakba
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Terrible Terror

The movie should have been released globally on the same weekend.
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Lady DragonKeeper
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Hatchling

Can someone do a brief take on Maleficent vs. HTTYD2 marketing? I know Maleficent is Disney and they were promoting it as the untold story or story behind Sleeping Beauty, but it also seemed to be marketing it as darker and more epic. I haven't seen the film yet, but most of my friends were giving it mixed reviews (pretty costumes/cgi, bad script or acting). however, weeks later, it's still working the box office (barely), so is it just because of the fact that it's a live action film, huge star power (Ms. Jolie), or what?
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KentuckyWildcat
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Raw Vikingness

I don't know how much a direct comparison between the two movies is valid but, yes, the marketing for Maleficent was quite a bit different from HTTYD 2. Maybe that was the only way they could go since the entire movie was devoted to a classic villain, but all of the promos that I saw were fairly dark/epic in tone and made little to no attempt to appeal specifically to children.
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Quincy Dan
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The real Hiccup

They released it too early. They had too many other films to compete with. If they waited until July they would have had it better.
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chupacabra
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Hatchling

its funny how people are complaining that the movie is 'too dark' considering that many children's tales (fairy tales, Aesop's fables, etc) were originally dark but have been made more bland in recent years by helicopter parents
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Dan_Oceans
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chupacabra
22 Jun 2014, 03:18
its funny how people are complaining that the movie is 'too dark' considering that many children's tales (fairy tales, Aesop's fables, etc) were originally dark but have been made more bland in recent years by helicopter parents
I learned something about Sleeping Beauty's original story, but it's NSFB so I can't say it here.
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Eret
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....Son of Eret

People coddle their children to the point of obnoxiousness and its even worse now than it was 20 years ago when the Lion King was released, now that the internet has become so prevalent and the self-righteous morality police can spread their fear mongering bull**** to the gullible masses like wildfire. Your child's head will not explode at the hint of a gay person and it will not ruin their life to see a death in film. Meanwhile I'm sure Transformers 4 will be a massive hit among fans old and young, because violence is totally ok as long as its not in an animated movie and the mommy blogs didn't tell you to get morally outraged about it.
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Pakba
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Eret
22 Jun 2014, 06:24
People coddle their children to the point of obnoxiousness and its even worse now than it was 20 years ago when the Lion King was released, now that the internet has become so prevalent and the self-righteous morality police can spread their fear mongering bull**** to the gullible masses like wildfire. Your child's head will not explode at the hint of a gay person and it will not ruin their life to see a death in film. Meanwhile I'm sure Transformers 4 will be a massive hit among fans old and young, because violence is totally ok as long as its not in an animated movie and the mommy blogs didn't tell you to get morally outraged about it.
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