Toothless

13 Jun 2014, 04:01

I like your profile pic eclipse wolven

NightoftheFury

15 Jun 2014, 02:37

As many have said Netflix probably paid DreamWorks a shiny penny for the show, but that is only part of the story. This is part of a larger internal restructuring of DW that CEO Jeffrey Katzenberg is promoting. This has been going on for some time now because for DW, a theatrical hit only comes one in a while. 3 out of the 4 movies released before HTTYD2 were not profitable. Katzenberg says nowadays movies are not a viable business growth for DW. Thus the company is trying to restructure itself to take advantage of changing markets. Steaming services are a fast growing business and DW wants in. Similar to what CatsMeow said, much of the younger audience, which DW relies on, is turning to services like Youtube, Netflix etc. and not channels like CN. DW is adapting themselves to the market because surprisingly, the TV shows and merchandise are more of a money maker than its movies. It makes sense that DreamWorks will put its TV shows where they see the most potential

NightoftheFury

15 Jun 2014, 02:37

As many have said Netflix probably paid DreamWorks a shiny penny for the show, but that is only part of the story. This is part of a larger internal restructuring of DW that CEO Jeffrey Katzenberg is promoting. This has been going on for some time now because for DW, a theatrical hit only comes one in a while. 3 out of the 4 movies released before HTTYD2 were not profitable. Katzenberg says nowadays movies are not a viable business growth for DW. Thus the company is trying to restructure itself to take advantage of changing markets. Steaming services are a fast growing business and DW wants in. Similar to what CatsMeow said, much of the younger audience, which DW relies on, is turning to services like Youtube, Netflix etc. and not channels like CN. DW is adapting themselves to the market because surprisingly, the TV shows and merchandise are more of a money maker than its movies. It makes sense that DreamWorks will put its TV shows where they see the most potential.

Rest of the WSJ article can be found here.

Lady DragonKeeper

28 Jun 2014, 23:13

Interesting. Maybe that's why lot of their tv shows were based on their feature films, e.g. Kung Fu Panda, Dragons, Monsters vs. Aliens, Penguins of Madagascar, etc. They want to make sure their shows are a hit, so why not go with characters people already like?

Toothless

15 Jun 2014, 23:42

NightoftheFury

15 Jun 2014, 02:37

As many have said Netflix probably paid DreamWorks a shiny penny for the show, but that is only part of the story. This is part of a larger internal restructuring of DW that CEO Jeffrey Katzenberg is promoting. This has been going on for some time now because for DW, a theatrical hit only comes one in a while. 3 out of the 4 movies released before HTTYD2 were not profitable. Katzenberg says nowadays movies are not a viable business growth for DW. Thus the company is trying to restructure itself to take advantage of changing markets. Steaming services are a fast growing business and DW wants in. Similar to what CatsMeow said, much of the younger audience, which DW relies on, is turning to services like Youtube, Netflix etc. and not channels like CN. DW is adapting themselves to the market because surprisingly, the TV shows and merchandise are more of a money maker than its movies. It makes sense that DreamWorks will put its TV shows where they see the most potential

So does this mean that httyd will be put on Netflix